|Hospital Plan Insurance - does anyone fall for this
||[Mar. 7th, 2004|06:43 pm]
Over the last few weeks, I've got several pieces of junk mail from a company called "Hospital Plan Insurance", with the rather swanky registered address of 44 Baker Street in London.
I binned the first letter, but the second was so ridiculous I decided to keep it and further. I got the third yesterday, so I feel it's time to post.
The first letter tells you that you may be a winner, and look out for another letter. The second - you are a winner, just wait for the magic letter. "Oh, such shiny large numbers, aren't we great" it cries (see image above). Finally, the third appears. "You are definitely a tax-free cash prize winner" it claims. All you need to do is fill in a direct debit mandate (purchasing you accident insurance, sold apparently through a US firm known as "the New Hampshire Insurance Company"), and they'll post you your cheque.
Included in the pack were several brouchures about people who'd won vast sums of money and/or saved lots through having the insurance. Oh, and lots of the writing was in bold and/or in UPPER CASE.
For some reason, it reminded me a lot of this (article all about the "work from home" schemes, and how people are lured into them)
A quick look on google shows I'm not the only one to receive this "amazing" offers. This show's their no stranger to the ASA (watchdog of advertisers), and there are a few other blog posts out there telling tales.
I think I'll ignore their shiny large numbers, "alluring" print and stories, and chuck the lot. If only everyone did the same. What I really need is Spam Assassin for postal mail....
(Well, as long as it isn't anything like HomeAssassin!)
Update: They appear to have breached the ASA ruling after a 2002 complain, so I've complained to the ASA.